{"id":2756,"date":"2025-11-13T18:28:36","date_gmt":"2025-11-13T17:28:36","guid":{"rendered":"https:\/\/amdcomval.com\/?p=2756"},"modified":"2025-11-28T16:13:29","modified_gmt":"2025-11-28T15:13:29","slug":"curso-de-ia-y-marketing-para-medios-de-comunicacion","status":"publish","type":"post","link":"https:\/\/amdcomval.com\/val\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/","title":{"rendered":"Curso de IA y marketing para medios de comunicaci\u00f3n"},"content":{"rendered":"\n<p>La Associaci\u00f3 de Mitjans Digitals de la Comunitat Valenciana (AMDComVal) ha programado para el mes de diciembre un curso espec\u00edfico de <strong>inteligencia artificial aplicada al marketing de medios de comunicaci\u00f3n<\/strong>, dirigido a los equipos de marketing y promoci\u00f3n de los medios asociados. La formaci\u00f3n se celebrar\u00e1 los d\u00edas <strong>15,22 Y 29 de enero<\/strong>, en horario de <strong>9,30 a 12,30horas<\/strong>, y ser\u00e1 <strong>gratuita y exclusiva<\/strong> para los miembros de la asociaci\u00f3n.<\/p>\n\n\n\n<p>El curso, titulado <em>\u201cIA y marketing para medios de comunicaci\u00f3n\u201d<\/em>, ser\u00e1 impartido por <strong>Marcos Garc\u00eda<\/strong>, consultor experto en IA y marketing con m\u00e1s de dos d\u00e9cadas de experiencia en el \u00e1mbito tecnol\u00f3gico y en proyectos de innovaci\u00f3n para empresas. El objetivo principal es ayudar a los medios a pasar de un marketing artesanal, basado en tareas manuales y lentas, a un <strong>marketing industrializado<\/strong>, apoyado en herramientas de IA que permitan ganar velocidad, variaci\u00f3n en los mensajes y mayor control de la estrategia.<\/p>\n\n\n\n<p>A lo largo de las tres sesiones, los participantes aprender\u00e1n a <strong>integrar la inteligencia artificial en el dise\u00f1o de campa\u00f1as, la investigaci\u00f3n de mercados, la definici\u00f3n de buyer personas y la creaci\u00f3n de contenidos<\/strong>, as\u00ed como en la medici\u00f3n de resultados. La formaci\u00f3n se articular\u00e1 en torno a un <strong>caso pr\u00e1ctico central<\/strong>, que permitir\u00e1 trabajar de forma aplicada todas las fases: desde la investigaci\u00f3n inicial hasta el lanzamiento y an\u00e1lisis de un producto o servicio apoyado en IA.<\/p>\n\n\n\n<p>La propuesta est\u00e1 pensada para que los profesionales de marketing de los medios de comunicaci\u00f3n <strong>liberen tiempo de tareas mec\u00e1nicas<\/strong> y lo trasladen a labores estrat\u00e9gicas de mayor valor, utilizando la IA como un \u201cmotor\u201d que ayude a escalar sus acciones y a tomar mejores decisiones.<\/p>\n\n\n\n<p>Las <strong>inscripciones ya est\u00e1n abiertas hasta el <\/strong>12 de enero <a href=\"https:\/\/forms.office.com\/pages\/responsepage.aspx?id=AeugiU_afUi70Buf_C80DAysY-qsEExOpVsA6KM2Ii1UQ0FaMlYxV05HTkhQODdRRE45RkdQMDUxVS4u&amp;route=shorturl\">pinchando aqu\u00ed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Associaci\u00f3 de Mitjans Digitals de la Comunitat Valenciana (AMDComVal) ha programado para el mes de diciembre un curso espec\u00edfico de inteligencia artificial aplicada al marketing de medios de comunicaci\u00f3n, dirigido a los equipos de marketing y promoci\u00f3n de los medios asociados. La formaci\u00f3n se celebrar\u00e1 los d\u00edas 15,22 Y 29 de enero, en horario [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[485],"tags":[],"class_list":["post-2756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Curso de IA y marketing para medios de comunicaci\u00f3n - AMDComVal - Associaci\u00f3 de Mitjans Digitals de la Comunitat Valenciana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amdcomval.com\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curso de IA y marketing para medios de comunicaci\u00f3n - AMDComVal - Associaci\u00f3 de Mitjans Digitals de la Comunitat Valenciana\" \/>\n<meta property=\"og:description\" content=\"La Associaci\u00f3 de Mitjans Digitals de la Comunitat Valenciana (AMDComVal) ha programado para el mes de diciembre un curso espec\u00edfico de inteligencia artificial aplicada al marketing de medios de comunicaci\u00f3n, dirigido a los equipos de marketing y promoci\u00f3n de los medios asociados. La formaci\u00f3n se celebrar\u00e1 los d\u00edas 15,22 Y 29 de enero, en horario [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amdcomval.com\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/\" \/>\n<meta property=\"og:site_name\" content=\"AMDComVal - Associaci\u00f3 de Mitjans Digitals de la Comunitat Valenciana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Associaci-De-Mitjans-Digitals-238717099544439\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-13T17:28:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-28T15:13:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/amdcomval.com\/wp-content\/uploads\/2025\/11\/IA-Marketing-ADMComVal-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Javier Ruiz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AMDComVal\" \/>\n<meta name=\"twitter:site\" content=\"@AMDComVal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Javier Ruiz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/amdcomval.com\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/amdcomval.com\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/\"},\"author\":{\"name\":\"Javier Ruiz\",\"@id\":\"https:\/\/amdcomval.com\/#\/schema\/person\/e8c5f2ab91604c4bf394c1f09f09be9f\"},\"headline\":\"Curso de IA y marketing para medios de comunicaci\u00f3n\",\"datePublished\":\"2025-11-13T17:28:36+00:00\",\"dateModified\":\"2025-11-28T15:13:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/amdcomval.com\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/\"},\"wordCount\":322,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/amdcomval.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/amdcomval.com\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/amdcomval.com\/wp-content\/uploads\/2025\/11\/IA-Marketing-ADMComVal-1.jpg\",\"articleSection\":[\"actualidad\"],\"inLanguage\":\"val\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/amdcomval.com\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/amdcomval.com\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/\",\"url\":\"https:\/\/amdcomval.com\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/\",\"name\":\"Curso de IA y marketing para medios de comunicaci\u00f3n - AMDComVal - Associaci\u00f3 de Mitjans Digitals de la Comunitat Valenciana\",\"isPartOf\":{\"@id\":\"https:\/\/amdcomval.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/amdcomval.com\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/amdcomval.com\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/amdcomval.com\/wp-content\/uploads\/2025\/11\/IA-Marketing-ADMComVal-1.jpg\",\"datePublished\":\"2025-11-13T17:28:36+00:00\",\"dateModified\":\"2025-11-28T15:13:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/amdcomval.com\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/#breadcrumb\"},\"inLanguage\":\"val\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/amdcomval.com\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"val\",\"@id\":\"https:\/\/amdcomval.com\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/#primaryimage\",\"url\":\"https:\/\/amdcomval.com\/wp-content\/uploads\/2025\/11\/IA-Marketing-ADMComVal-1.jpg\",\"contentUrl\":\"https:\/\/amdcomval.com\/wp-content\/uploads\/2025\/11\/IA-Marketing-ADMComVal-1.jpg\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/amdcomval.com\/curso-de-ia-y-marketing-para-medios-de-comunicacion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/amdcomval.com\/val\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Curso de IA y marketing para medios de comunicaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/amdcomval.com\/#website\",\"url\":\"https:\/\/amdcomval.com\/\",\"name\":\"AMDComVal - Associaci\u00f3 de Mitjans Digitals de la Comunitat Valenciana\",\"description\":\"Web oficial de la Associaci\u00f3 de Mitjans Digitals de la Comunitat Valenciana (AMDComVal). 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